Simplicity Of The Gospel.com

“And be ye kind one to another, tenderhearted, forgiving one another, even as God for Christ’s sake hath forgiven you.” Ephesians 4:32 [KJV] This is a commandment. But if you only see it as another commandment that you have to keep, you will fail. There is a very important principle here. Trying to forgive others, […]

The pearl trader parable I posted a couple weeks ago holds a lot of meaning to me, so I’d like explain it. It’s not some sort of imaginary version of Jesus’ parable in Matthew 13. It’s my personal testimony, written in the voice of such a pearl trader. The pearls I’m speaking of here, are […]

Hey! Let me tell you about this pearl I bought! But first let me say that I DO know something about pearls. I’ve been a pearl trader since I was just a boy. I’ve seen lots and lots of pearls in my life. I’ve searched all over the world, seeking the finest ones. I’ve seen […]

One of the things you must do well to be successful in sales, is to “know your customer”. That’s true, whether you’re selling houses, cars, vacuums, clothing, or hot dogs. Then you gear your presentation, or your pitch, or your advertising to what excites them. And of course, you say little or nothing about the […]